e.l.f. cosmetics is a brand that keeps on winning, and keeps our bank balances in check. With their super famous camo concealer winning the market, we’re more than ready to invest in everything e.l.f. The brand also recently came out with affordable skin care – #win. But this time, it’s about how the brand embraced “the Fenty effect.”


Similar to the concealer, this foundation also stays winning. Bragging a nifty $6 price tag, the flawless finish does everything you want it to, and more.

The lightweight, oil-free formula blends naturally into skin for a beautiful semi-matte finish that lasts all day long. The liquid formula helps restores uneven skin textures and tones for visibly brighter skin. Perfect for all skin-types.

The foundation comes in what seems like a frosted glass bottle, and also houses a pump. But with the good, there also comes a little bit of the bad. Apparently, those of you with a strong nose or sensitivity to scent might want to sit this one out. Because word has it that the flawless finish foundation has a SUPER strong scent – and not in a nice way. While some people claim that the scent doesn’t dissipate throughout wear time, other people have felt different. I suppose this is a personal opinion type of situation – if it works, it works. If it doesn’t, it doesn’t.


As mentioned previously, e.l.f. decided to expand their foundation line, and now carry a total of FORTY shades. Inclusivity for the win! You can also choose your shade on the brand’s website – they have a guide.

The foundation range is broken down into the following skin tones

  • Fair
  • Light
  • Medium
  • Tan
  • Deep
  • Rich

Moreover, they’re separated according to undertones

  • Cool
  • Neutral
  • Warm
e.l.f. flawless finish foundation – new shades
New Shades / Source: Brand

Choosing your shade is a pretty easy task when it comes to the flawless finish foundation. You can do the same, and purchase the foundation here.