Cristiano Ronaldo Denims is the next masterpiece that you would want to get your hands on
Cristiano Ronaldo Denims have now been launched on Ronaldo’s website and is probably worth trying to fit in his clothes, if not his shoes. Cristiano has expensive taste and has made another play in the fashion world. CR Denim is the name of his own denim line and the collection was launched on June 1st. The idea of Cristiano Ronaldo Denims came to him after the athlete struggled many times to find the perfect pair of jeans which would fit him well. He likes to wear denim from brands such as Balmain, Givenchy and Dsquared2. But oftentimes, these brands don’t fit him off the rack. This dilemma was the starting point for the launch of Cristiano Ronaldo Denims – CR7 Denim.
“I don’t take myself too seriously, but I take what I do very seriously. So when I had the opportunity to launch my own denim line, I didn’t want it to be like any other line on the market,” Ronaldo said. “Inspired by what’s important to me, this collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim.” It’s being produced and distributed by Uniti Fashion, a sourcing and manufacturing company founded in South Africa. The line is designed around the premise of comfort and high-fashion influences.
“We are doing more on a daily basis and we need clothes that can work for us,” said Henry Monsell, global marketing director for CR7. “With this line, we are showing Cristiano’s persona off the field and telling a story about his work ethic, discipline and loyalty.” The men’s denim collection is made from three types of fabric that either include stretch or are washed down to allow full movement. The assortment includes a core, signature and fashion collection, and within these collections there are five fits. R is the modern straight fit with a taper; C is the slim straight fit. T sits low on the waist with a slight drop crotch; S is the classic skinny, and P is the painted-on jegging style.
The collection, which also includes woven shirts and jackets, is priced from $69 to $179. “Once you identify your type, you are able to easily pick it out of each collection,” said Chris Allison, the lead designer for the collection. She added that they are targeting a customer age 18 to 26. In the U.S., the collection will launch exclusively on CR7.com. But globally, the company has partnered with Zalora, Zalando, Myntra and Namshi for distribution. The goal is to expand retail distribution in the U.S. for the fall 2017 season.
Uniti Fashion opened its New York office in 2014, and according to Angela Curry, the firm’s executive vice president, tapping Ronaldo will help Uniti expand in the U.S. “We’re really excited to be part of this new era for the CR7 brand as it looks to build its fashion offering on a global stage,”Curry said. Curry also mentioned that the goal is to build CR7 into a full lifestyle brand. Cristiano Ronaldo Denims are not just confined to jeans as it includes denim shirts, denim jackets and denim shorts, all of which range from $49.50 to 179.50.
Cristiano Ronaldo has long been interested in fashion, and has even appeared in Emporio Armani’s Underwear campaign in 2010. In fact, he says he’s drawing upon his work modeling, wearing luxurious clothes for events and designing underwear to influence his line. “My past experiences with fashion have certainly taught me a lot about what I do and don’t like when it comes to what I wear, and they were really the first steps towards what I’m doing now with CR7 Denim,” he says. Ronaldo adds “While the collection is certainly inspired by me and the styles that I like, the range goes so much further and becomes much more about my values and the active, on-the-go lifestyle that I lead.
And if women are wondering when they can get their hands on some of Ronaldo’s pants themselves, he says you’ll just have to wait a little longer. “Because CR7 Denim is all about living a certain way of life, designing for women would be a logical next step, and an exciting one too,” he says. “You’ll have to stay tuned.”
Cristiano Ronaldo Denims have already been launched. They are now available online at cr7.com, with the shirts, jackets and shorts following after.
