The beauty of social media is that brands can stay connected with their consumers, and give them what they ask for. Such was the case with our favourite aesthetic brand, Glossier. Numerous lovers of the brand kept on asking them to launch an eye cream. And Glossier paid attention.

Introducing “Bubblewrap”, a 2-in-1 cream for both your eyes and your lips, courtesy of Glossier. And according to Allure magazine, the product’s development “took two years and an estimated 10 different formulations to perfect.”

BUBBLEWRAP

EYE + LIP CREAM

Eye cream: one of skincare’s most mysterious products. So many questions for such a tiny, little area! Things you might be asking yourself about eye cream at this very moment: What’s it for? When do I use it? Where should I apply it? And how is it different from any other moisturizer?

These are the facts: The skin around your eyes (and lips, actually) is thinner and more fragile than the rest of the skin on your face—and delicate skin deserves its own white glove, first class, “Handle with care” kind of treatment. Enter Bubblewrap, our one-of-a-kind eye + lip plumping cream, specifically formulated to give these two zones the moisture and protection they require.

Bubblewrap’s power comes from a combination of

  • some of nature’s strongest hydrators(hyaluronic acid, squalane, avocado oil)
  • antioxidant-rich blueberry extract
  • a unique, featherweight texture

The result? Undereyes and lips appear fresh, smooth, and hydrated: today, and over time. Plus, the light-as-silk, water-in-oil emulsion doesn’t feel sticky or pill under makeup.

Although I understand that applying an eye cream on your lips might sound…strange, but don’t worry. It’s an age old hack used by artists worldwide, and dermatologists agree on the use.

The pump on the bottle also dispenses small amounts, so you don’t have to go back and forth between your lips and eyes, rendering it super hygienic. And when you think of bubblewrap, you think protection – and the product just does that.

You can shop the pink packaged bottle on the brand’s website. It retails for $26.