Back in February of this year, when Too Faced cofounder Jerrod Blandino teased the Born This Way Powder Foundation, fans lost it! “Hey all you Born This Way fans, get ready for the creamiest?, buildable full-coverage??, most naturally flawless✨ makeup powder you’ve ever used! #GameChanger #tfbornthisway #toofaced @toofaced,” read the caption on Blandino’s post. Furthermore, he had even attached 3 never-before-seen pictures of the upcoming product.

Now, if you follow Auntie Jackie, you know everything about the cult following of the OG Too Faced Foundation, and the shade expansion. Furthermore, you’re aware of the namesake Multi-Use Sculpting Concealer dropped later on. Likewise, very popular, very cult status worthy. However, if you’re someone who doesn’t like liquid cake, or prefers powders, congratulations. The Too Faced Born This Way Powder Foundation is the liquid in a powder form.


Get naturally radiant, flawlessly smooth skin in seconds, and touch up on-the-go with this do-it-all powder foundation. Use it alone for easy, natural coverage that lasts for 12 hours or over liquid foundation to set makeup or add additional coverage.

Too Faced Born This Way Powder Foundation
Source: Brand
  • Oil free
  • Controls shine
  • Long-wearing for 12 hours
  • Blurs the look of imperfections
  • Reduces the appearance of fine lines, wrinkles, and pores
  • Non-drying
  • Photo-friendly
  • Hides redness and discoloration
  • Creamy and comfortable powder formula
  • 2-in-1 sponge for different coverage levels

The Born This Way Powder Foundation comes in 25 shades, and retails for $37.

But here’s what is sad, if you’re in India, you’re aware of the gigantic task that is importing international brands. So you best call up that aunt of yours in the US/UK/Australia/Any country except for those in South East Asia. Just in case you can’t get your hands on this, but still want a powder foundation, here’s a list of what’s available in India!

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.