Celebrating 25 years of Community Trade Shea Butter, The Body Shop has launched its new shea butter range.The range features products that are richly formulated with organic shea butter packed with all of its enriching beauty benefits. It consists of a shea butter richly replenishing shampoo, conditioner, and hair mask; shea exfoliating sugar body scrub, shea shower cream; shea lip butter; shea nourishing body lotion, and body butter; and community trade shea butter.
With this collection of shea enriched products, the brand stays true to its ideologies by sustainably sourcing community trade shea butter from the Tungteiya Women’s Association in Ghana–a process they have been practicing since 1994, and has tapped into the primal beauty secrets of the land.Inspired by this beauty ritual, The Body Shop has employed 640 women from the community to handcraft 390 tons of shea butter every year. This collaboration has empowered these women and has resulted in them being financially stable and proud members of their community. The brand co-founded the Global Shea Alliance, a non-profit that aims to support the more than 8 million who form the foundation of the worldwide industry.
Eco-friendly, sustainably-sourced beauty may populate the shelves of skincare shops today, but cosmetics with a conscience is something The Body Shop has been doing for 25 years. With the tagline “a She in every Shea”, the goal of the Body Shop’s shea-focused line (in addition to helping us all heal our cracked winter skin) was to do their part for female empowerment by sourcing a higher volume than ever before.
This complete skincare and hair-care range offers immense nourishment and moisture for your dry skin and hair concerns. The community trade shea butter by the brand also allows you to care for your skin and hair by being versatile enough to incorporate it in various DIY beauty recipes. It is a truly beneficial and wholesome range that is the answer to your parched skin and hair woes.
Plus you can also be assured that if you pick up some of the new products, you’re helping women in Ghana, as part of the Tungteiya Women’s Association
Who wouldn’t want to switch to a sustainable way of life and what better way than The Body Shop’s shea butter range to practice sustainable beauty that is truly nourishing to the hair, skin, soul, and environment?