Liquid lipsticks have been all the range in the last two years. But now people are more inclined to get lip products that feel hydrating rather than a dry-down-matte. Sure, when it’s an important event, matte will always be the go-to. For more everyday looks and shorter outings, people prefer comfort over longevity. And that’s where the new Crushed Liquid Lip Balm from Bobbi Brown comes in.

Image Courtesy : Refinery 29

The look of a liquid lipstick meets the comfortable feel of a balm and the plumped-up sheen of a gloss. Created with a super-fruit blend featuring cranberry, blueberry and raspberry extracts, this emollient-rich,full-coverage formula glides on with pure color pigments and offers nourishing comfort and moisture—both instantly and over time.

  • Paraben-free
  • Phthalate-free
  • Sulfite-free
  • Talc-free
  • Mineral oil-free
  • Gluten-free
  • Vegan

The Crushed Liquid Lip Balm comes in 14 shades, $26 each

Big Apple – A red orange

Cherry Crush – A vibrant true red

In a Jam – A deep blue rose

Cool Beets – A deep burgundy

Haute Cocoa – A rich brown

Mango Mood – A bright coral pink

Peach & Quiet – A soft yellow pink

Bittersweet – A berry pink

Smoothie Move – A rich rose

Give a Fig – A dusty red rose

Juice Date – A pinkish brown

Lychee Baby – A pale pink nude

Hippy Shake – A muted pale blue pink

Main Squeeze – A bright red pink

The Crushed Liquid Lip Balms might not have the longevity of a matte liquid lip. But re-application doesn’t seem tedious, especially if your lips don’t feel like they’re about to fall off. The colour does not feather or streak, and you can carry soft, hydrated looking lips all day long.

What’s even better? It will be so much easier to take off.

The Crushed Liquid Lip Balm retails for $26. Find it here.