There is a growing demand for more and more effective K-beauty brands in India. And Nykaa keeps delivering. After launching brands like TONYMOLY and Etude House, Nykaa has raked in Belif – a luxury K-beauty brand that is a Sephora product oversees.


Inspired by 19th-century apothecary techniques, Belif creates a unique range of products that follow Korea’s intricate skin care regimen. Each effective formula uses the purest of ingredients powered by modern skin science and traditional herb processing methods.

Belif’s tagline, which also makes an appearance on their packaging is, “Believe in Truth.” Their products are free of –

  • Parabens
  • Sulfates
  • Phthalates
  • synthetic preservatives
  • dyes
  • synthetic fragrances
  • mineral oils
  • animal origin ingredients

What I really like about the brand is that their products have details on them – what skin type it’s good for, key ingredient details etc.

The product lineup on Nykaa includes a bunch of their bestsellers – the aqua bomb range – as well as cleansers and moisturisers. With the inclusion of sunscreen, hand cream and essences, Belif has clearly brought us the whole K-beauty package.

Prices, however, are a little over the top. But if skincare is your gig, and you don’t mind spending a little more moolah than usual, go on and snag the brand here.