European beauty giant, ZOEVA, famously known for their brushes has recently released something never before seen from the brand – foundations. ZOEVA’s new foundation, called Authentik Skin, promises an upgrade to your own skin, while also nourishing it.


Positively Beautiful. Authentically You.

ZOEVA Authentik Skin
Source: Brand/Twitter

Enriched with the nourishing power of Rose Hip Oil, the ZOEVA Authentik Skin Natural Luminous Foundation glides on to deliver a buildable, silky smooth, and all-day-long finish. Available in 44 inclusive shades with a variety of warm, cool, or neutral undertones. Additionally, the radiant foundation has an innovative lightweight formula designed to maintain the skin’s natural protective barrier. Furthermore, it is responsible for evening out complexion and allowing your skin’s natural luminosity to shine through. Each shade is named with a positive affirmation meant to inspire and champion your true authentic self.

Pair with ZOEVA 104 Buffer brush for an easy and flawless application.

Available in a gorgeous range of 44 shades.

ZOEVA Authentik Skin
Source: Brand/Twitter

Formulated with –

  • Lightweight ingredients for a silky smooth comfortable feel with an all-day-long finish
  • Olive Oil Derivative that contributes to the skin’s protective abilities while improving suppleness and flexibility
  • An innovative, flexible buffer layer to help shield and perfect the skin
  • Microsphere Powders with soft focus properties to help create a flawless, airbrushed effect
  • Moreover, contains Rose Hip Oil which is well-known to boost the skin’s overall wellness for a radiant result

For an especially radiant finish, mix your ZOEVA Authentik Skin Foundation shade with your favorite liquid highlighter like ZOEVA Liquid Light Drops.

The Authentik Skin Foundation retails for $28, a price point which is pretty reasonable. Shop it on the brand’s website.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.