Aditi Rao Hydari Collaboration for keeping each one of us up with all the latest fashion trends
‘Boss’ actress Aditi Rao Hydari needs no introduction her poised fashion style speaks almost everything about her fashion. She never fails to win and get extra attention by everyone for her gorgeous looks. Aditi Rao Hydari is the face of Ritu Kumar’s autumn/winter 2018 collection. Aditi Rao Hydari collaboration with the brand has made everyone keen to know everything about the collaboration and the collection. The campaign was shot by the seaside in Alibaug, and has the actor looking reminiscent of an age of innocence, wearing dreamy kaftans and midnight-hued tunics from the label’s newest line.
On this collaboration Aditi Rao Hydari stated, ” I’ve spent days in Ritu Masi’s house growing up, surrounded by Amrish, his brother and their cousins. Their home was like a museum, filled with the most amazing things. So beyond our long-time relationship, I think why I have been called is because more and more, I’m gearing towards the kind of style that I feel is more natural to me. Working with the label felt like a natural extension of me. My love for indigenous crafts and textiles go back to my childhood, where I accompanied my aunt to local exhibitions all the time.”
Ritu Kumar collection is all about indo-western mix like a perfect mix of modern and vintage that gives you comfort and style once you put them on. Actress Aditi shares a deeper connection with the brand. In the new collection, the silhouettes are free-flowing and colours vary from ochre and deep blue. You will surely love this midnight velvet set which is used in the campaign images. There’s another maxi with a Sanganeri, ajrakh print. Besides these highlights, soon you will see some more mesmerizing pictures that you will love to try.