ABH Is About To Launch 50 Shades Of Their Luminous Foundation!

Two decades after blessing the world with the art of arching and filling in brows, Anastasia Beverly Hills is progressing to new territory. This year, it’s not just about eye shadow palettes, lipsticks and highlighters. ABH recently released their upcoming liquid liner, and now, they’re revealing their first ever liquid foundation! Until now, the only complexion products that existed were their stick foundations. But you better make some space in your vanity, because Norvina isn’t fooling around with the new Luminous Foundation.

ANASTASIA BEVERLY HILLS LUMINOUS FOUNDATION

• Water-resistant, long-wearing formula with medium coverage.
• Gives the complexion a fresh, radiant look with a lightweight, second-skin feeling.
• Masks discoloration, unevenness and blotchiness. Moreover, gives the skin a natural, healthy-looking radiance.
• No-flashback formula and does not oxidize.
• Comes in a sleek, modern component. A custom hygienic pump dispenses just the right amount of product.
• Suitable for all skin types, including sensitive skin.
• Cruelty-free and vegan.
• Available in 5 shade categories (Fair, Light, Medium, Tan, Deep).
• Additionally, subdivided into 3 undertones (Cool, Warm, Neutral).
• Available in 50 shades.

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We are so excited to announce the launch of our Luminous Foundation ? – Medium coverage – Natural finish that looks and feels like glowing gorgeous skin – 50 shades – Vegan – Gluten-free – Cruelty Free – Fragrance – Free – Alcohol-Free – Clinically tested – Dermatologist tested – Ophthalmologist tested – Non-comedogenic – Suitable for sensitive skin – Long-wearing – $38 – 30 mL / 1.0 Fl. Oz. ✨✨✨Launch dates ✨✨✨ – 8/4 for ABH.com – Early preview 8/4 Ulta online and in store – – 8/15 on anastasiabeverlyhills.co.uk – 8/15 starting roll out with domestic retailers online and in store. – #ABHfoundation

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jul 29, 2019 at 11:22am PDT

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These are just swatches on my arm that I did for our education video. Obviously we are going to post professional swatches on multiple skin tones as my skin tone will show my own range accurately. This is just from me personally as I’m excited to share the range. The largest shade range is medium, it has the most shades. As you can tell we designate our shade variance by increments of 10, which leaves room to add additional shades, that are within close range in the future. And, this actually happened in the 300 range which is the medium category. 50 was an absolute shade range that we needed and felt strongly about, but the world is large and time is long so we will see, just know that there’s room. It’s refreshing to finally get to reveal all of this and talk about it with you guys PS: Currently I’m shade 260 & in the winter, if I don’t see the sun I’m a 230 ? #abhfoundation #anastasiabeverlyhills

A post shared by @ norvina on Jul 29, 2019 at 10:41pm PDT

Although there is some debate over the packaging itself, I personally love it. Whether it was the purple liner component, or the bold font on the foundation bottle, there is one very basic reason – for the ease of identification. And I think Norvina isn’t playing around with all these new launches.

Furthermore, they didn’t stop at JUST the foundation. Norvina went ahead and gave fans a bunch of loose powders as well! We stan a hardworking queen!

ANASTASIA BEVERLY HILLS LOOSE POWDERS

• Lightweight and silky loose setting powder formula.
• Easily blendable. Also sets makeup with a smooth, flawless matte finish.
• Melts into the skin to perfect, brighten and keep makeup set all day.
• Delivers a long-wearing effect to makeup.
• Powder absorbs oil, minimizes shine and mattifies.
• Finely milled. Super fine powder blurs the look of fine lines, unevenness and pores.
• 4 tinted shades for light, medium, tan and deep skin tones. Plus 1 universal translucent shade.
• Moreover, formulated without gluten and oil.
• Cruelty-free and vegan.

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We couldn’t launch foundation without some setting powders. ABH is launching 5 essential setting powders to set fair to deep skin tones. Butter smooth controls oil but doesn’t dry under eyes. – Translucent (everyone) – Vanilla (fair – light) – Banana (medium to deep) – Deep Peach (medium to deep) – Golden Orange (deep) ✨✨✨✨✨✨✨✨✨ – 5 shades – Formulated without gluten and oil – Clinically tested, dermatologist tested and noncomedogenic – Cruelty-free and vegan – $36 – Net wt 25 g / 0.9 Oz. ✨✨✨Launch dates ✨✨✨ – 8/4 for ABH.com – Early preview 8/4 Ulta online and in store – 8/15 starting roll out dom

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on Jul 29, 2019 at 4:33pm PDT

I’m definitely looking forward to picking up my shade in the Luminous Foundation. Are you? The Luminous Foundation along with their new Loose Powders hit the ABH website on the 4^th of August!