ABH Dipbrow Gel – Their First Brow Product In Three Years

Anastasia Beverly Hills can give us eyeshadow palettes, lipsticks, liquid lipsticks – which we all love, of course. But the key product the brand is known for are their brow products. The infamous pomades and pencils are a staple in any makeup enthusiast’s vanity. And after three long years, the brand is all set to drop another brow item – the Dipbrow Gel.

The brand dropped the news last night, and of course, everybody is HELLA excited!



The Dipbrow Gel is the perfect combination of the dipbrow and the gel. And is said to be extremely pigmented.

It comes from the family of the DipBrow. Similar to the pomade, the gel will be available in 11 shades. You have the option of using it over any other product, or by itself. The finish of the gel is fully matte – so you’ll have brows for days.

Moreover, the Dipbrow gel is also

  • Waterproof
  • Full coverage
  • Long wearing

The shades match the ones in the pomade, namely

  • Blonde
  • Taupe
  • Soft brown
  • Medium brown
  • Caramel
  • Auburn
  • Chocolate
  • Dark brown
  • Ebony
  • Ash brown
  • Granite

Norvina, President of ABH, took to her twitter and IG stories to talk about the one different colour in the dipbrow gel – auburn. Considering it’s pomade counterpart, the gel is slightly redder. The reasoning behind this is it will be perfect for people who die their hair burgundy.

So the pomade is on the brown side to give you a natural look, the redder gel will coat the hair and take it to another level.

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Another L?K and some #swatches ? NEW! #Brow Product !!! ? By the Brow Queen ? #anastasiabeverlyhills #Dipbrow Gel – it’s the perfect combination of dipbrow and brow gel Pigmented Full Coverage Waterproof Smudge proof 11 shades Fully matte colors that match our Dipbrow Pomade – From the same family – waterproof – full coverage – long wearing Available in two sizes FULL Size $18 – 4.4 g / 0.155 Oz and MINI $9 – 2.2 g / 0.078 Oz . . Will be available ➡️ MARCH 4TH online @anastasiabeverlyhills and their U.K. Website / MARCH 7TH in stores . Are you ready for this baby to slay your brows? ??? XO #TRENDMOOD #abh pic: @norvina THANK U for this beautiful update: @gel_marie @tequ_ela @mariam_m786 ? . . #abh #makeup #makeuptalk #makeupaddict #makeupjunkie #makeupoftheday #makeupobsessed #ilovemakeup #makeuponpoint

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The small, cone sized brush is perfect for precise detailing and the high pigment blends to match your hair color. (The applicator is a spoolie)

The Dipbrow gel will be available in two sizes, and will launch on the 4th of March online. Additionally, it will hit stores on the 7th.

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A voracious addict of everything beauty, little did I know I would be treading down this path. Started off as a dentist, occasionally dribbling in the arts. Now full time Instagram browser and money spender. They say money doesn't buy happiness. I disagree. They probably didn't know where to shop.